As a designer myself, it feels like there is a natural default when looking at concepts for a new project. Unless otherwise briefed of course, a moodboard can quickly emerge that includes sleek, minimal images. An abundance of monochrome details, and the mainstay, grey, whether warm or cool, will feature in some capacity. We are sometimes a little afraid of colour, there’ll be an accent here, a detail there, but to fully embrace colour is often a rarity.
House of Arike, the independent British brand has tapped into this fear, and are asking us to fully immerse ourselves in not only colour, but pattern too. In 2013 Creative director Yemi Onibiyo decided to leave her career in Criminal Law behind and follow her dream to start a luxury interior design business.
Taking inspiration from traditional African fabrics, Yemi and her design team create prints with a contemporary edge. Using responsibly sourced, sustainable materials, everything is designed and produced in the UK.
I met up with Yemi a few weeks ago as she launched her new collection at Tent London, her first time there, as part of London Design Festival. Having spent time developing her brand, and launching her website, the latest collection shows a new level of confidence in her bold use of colour. Something that did not go unnoticed by interiors magazine Living Etc, picking House of Arike out as their ‘one to watch’.
As well as continuing to produce soft furnishings, Yemi is also expanding her brand with small homeware pieces, namely coasters and oven gloves, to appeal to a wider audience, as well as spill colour across every room.
House of Arike’s mission is clear, even if you remove just one bland piece from your home, replace with a hit of colour. Whether a coaster or a cushion, it’s time to not be afraid of bold patterns and clashing prints, and you’ll be safe in the knowledge that it’ll always look good next to a grey backdrop.
House of Arike’s new collection will be available to buy at The London Artisan at Truman Brewery, on the 22nd November at the Look Like Love stall.